20/8/09

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cameronr: madmenfootnotes: Leo Burnett stressed that the creator of an ad needed to somehow capture and reflect what he called the “inherent drama” of the product. London Fog, an outerwear company that still exists somewhere on the fashion wrung below Burberry and above Patagonia, is trying to stay relevant by expanding their products. Don persuades them to keep the focus on the raincoat in their ads (the raincoat, of course, being the quintessential fashion accessory for subterfuge). And in that indelible Draper style, he describes an ad rife with sexual tension (though not overtly). Here’s a similar, real life ad from the early 1960’s, that reflects Don’s/Burnett’s philosophy of an imposing image with dramatic undertones. Don’s tagline: “limit your exposure” fits with the ad’s couple who are graced with melancholy and intimacy. Today I’m wearing a London Fog short-sleeved collared button-up. London Fog clearly started making other clothing items than trenchcoats.

cameronr:

madmenfootnotes:

Leo Burnett stressed that the creator of an ad needed to somehow capture and reflect what he called the “inherent drama” of the product.

London Fog, an outerwear company that still exists somewhere on the fashion wrung below Burberry and above Patagonia, is trying to stay relevant by expanding their products. Don persuades them to keep the focus on the raincoat in their ads (the raincoat, of course, being the quintessential fashion accessory for subterfuge). And in that indelible Draper style, he describes an ad rife with sexual tension (though not overtly).

Here’s a similar, real life ad from the early 1960’s, that reflects Don’s/Burnett’s philosophy of an imposing image with dramatic undertones. Don’s tagline: “limit your exposure” fits with the ad’s couple who are graced with melancholy and intimacy.

Today I’m wearing a London Fog short-sleeved collared button-up. London Fog clearly started making other clothing items than trenchcoats.

Notes:

  1. suburburb1asuckzz reblogged this from pedrofernandes
  2. hettie reblogged this from hettie
  3. emmadee reblogged this from madmenfootnotes
  4. thefatindian reblogged this from lonelysandwich and added:
    I was hoping there would be an ad like this after watching he latest episode of Mad Men.
  5. k26 reblogged this from cameronr
  6. standardgrey reblogged this from cameronr and added:
    They make really nice navy peacoats. They last for years.
  7. cameronr reblogged this from madmenfootnotes and added:
    Today I’m wearing...London Fog short-sleeved collared button-up. London Fog clearly...
  8. neusprech reblogged this from waxandmilk
  9. pegobry reblogged this from atestu
  10. dannybrito reblogged this from fluorescent
  11. atestu reblogged this from madmenfootnotes and added:
    Fantastic tumblelog.
  12. stillpointoftheturningworld reblogged this from madmenfootnotes
  13. castle reblogged this from madmenfootnotes
  14. leepy reblogged this from madmenfootnotes and added:
    amazing. Like I need another blog...follow. Thanks, internet.
  15. pedrofernandes reblogged this from waxandmilk
  16. plastik reblogged this from lonelysandwich
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  21. xhotin reblogged this from lonelysandwich and added:
    ad lonelysandwich:...Mad Men season three premiere,...Mad...
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